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  • Writer's pictureJane Tran

3 Questions To Ask Your (Prospective) Business Coach




An old adage says, “If you want to go fast, go alone. If you want to go far, go together.” As a business leader, you understand precisely what this means. You may also be aware that experts recommend working with a business coach to improve your company’s performance - but have you ever asked yourself what exactly you would discuss with them? Better yet, how do you know they're the right business coach for you? While most business coaches try to give you personalized care, not all coaches will be the best fit for you. Here are some questions to ask your coach or potential coach to get on the right track early:


Question 1: “What is your typical clientele?”


A smiling male flower shop worker hands a bouquet off to a client.
If your industry type or company size differs from what your coach is used to, they will be less experienced [...]

Verifying that you fit within this business coach’s range of expertise is essential. If your industry type or company size differs from what your coach is used to, they will be less experienced in handling whatever situations you deal with in the day-to-day of running your business. As a result, this coach may not give you appropriate advice.


However, if you do fall within the typical client profile of your coach, they are more likely to be well-versed in handling your company's issues and give helpful advice.


Question 2: “What are some obstacles that you have encountered?”


A light-skinned woman is sitting at a dining room table with a calculator, laptop, and many scattered papers.
Although you and your business coach may be from different industries, companies face many universal issues.

With that being said, every business is different. Even if your coach has dealt with beauty brands before, for example, they may need help understanding your specific beauty brand's challenges. So although it is a good idea to know the regular clientele of your coach, there are other factors to consider.


Ask about specific obstacles your coach has navigated. Although you and your business coach may be from different industries, companies face many universal issues. It can be helpful to hear stories of companies facing similar challenges as your company. It also lets you know if your business coach can handle various challenges.


Question 3: “How will your coaching help me?”


A dark-skinned woman sits in a comfy blue chair, gesturing with one hand to a person sitting across from her who is out of frame, and she has a quizzical expression.
Will they focus on your leadership? Your finances? Your company culture?

Ask about your coach's game plan early in your correspondence! Ask about what areas of your business on which your coach will focus. Will they focus on your leadership? Your finances? Your company culture? It is vital to understand what perspective your coach may offer and what they value about business most.


Bonus Question: “How do I get started with a business coach?”


We can answer this question! If you need help optimizing your talent and business, we are here for you at Vega Inspired Solutions. Contact us today to learn how to manage your business and clientele. We specialize in helping our clients develop a process to hire the best talent by diagnosing their needs and values and designing a system that can always hire the best candidate that aligns with the company.

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